Luxury Fashion Brand Seeks Marketing Manager for Digital Growth Initiative
A prestigious luxury women’s fashion house specializing in artisanal ready-to-wear collections is expanding its marketing team with the addition of a Marketing Manager position based in New York. The role offers a competitive salary of $80,000 and represents a significant opportunity within the growing luxury fashion sector.
The fashion brand has recently achieved notable milestones, including a successful runway debut and participation in New York Fashion Week as part of the official CFDA schedule. With distribution partnerships spanning international markets and presence in premier retail destinations such as Bergdorf Goodman and Net-a-Porter, the company showcases its collections across major fashion capitals including New York, Los Angeles, and Paris.
Position Overview and Reporting Structure
The Marketing Manager will operate within a dynamic, close-knit team environment, reporting directly to the Marketing Director while collaborating extensively with the company founder, creative teams, and external partners. This position is designed for a detail-oriented professional with strong visual sensibilities and digital expertise who thrives in luxury brand environments.
Core Responsibilities
Digital Platform Management
The role encompasses comprehensive oversight of the brand’s social media presence, particularly Instagram and other key digital platforms. Daily responsibilities include content scheduling, post publication, and story management aligned with strategic campaign timelines. The position requires coordination of monthly content planning that supports product launches and reinforces brand narrative.
Additional duties involve managing visual assets for photography sessions and marketing campaigns, monitoring audience engagement patterns, and providing weekly performance analytics. The role also supports influencer partnership initiatives and content amplification strategies.
E-Commerce Operations
A significant portion of the position focuses on Shopify platform management, including complete product setup with accurate imagery, copywriting, pricing structures, and metadata organization. The Marketing Manager will oversee homepage modifications, collection curation, and product presentation sequencing.
Responsibilities extend to seasonal website updates, campaign-specific merchandising, and maintaining visual brand consistency across all product and collection pages. The role requires collaboration with operations teams to ensure seamless product launches and inventory transitions, along with proficiency in backend systems including Bergen and ApparelMagic integration platforms.
Strategic Coordination
The position involves contributing to comprehensive marketing calendar development, ensuring synchronized execution of launches, campaigns, and content across all departments. Asset delivery timeline coordination with internal and external collaborators forms a crucial component, alongside maintaining organized digital asset libraries and file management systems.
Candidate Requirements
The ideal candidate brings two to five years of relevant experience in social media management, e-commerce operations, or digital marketing, with preference given to those with fashion or luxury brand backgrounds. Essential technical skills include advanced Shopify knowledge covering product setup, merchandising capabilities, and backend administration.
Required competencies include proven Instagram brand management experience, familiarity with Klaviyo or comparable customer relationship management platforms, and demonstrated visual acumen appropriate for luxury brand presentation. The role demands exceptional attention to detail, superior organizational abilities, and comfort operating within small, collaborative team structures.
Company Culture and Benefits
The position offers the opportunity to work directly with company leadership in a hands-on creative environment from a sun-filled office located in Greenpoint, Brooklyn. Team members enjoy visibility and significant impact within the small, collaborative structure while gaining comprehensive exposure to e-commerce strategy, marketing planning, influencer partnerships, and luxury brand development.
The company provides a competitive benefits package including comprehensive health insurance coverage and 401(k) retirement planning. The work environment balances in-office collaboration with flexible arrangements, supporting both productivity and work-life balance.
Interested candidates should submit their resume and relevant materials to the company’s recruitment email address for consideration.